Caro Valero

Hi, I’m Carolina Valero—a creative strategist and content lead who loves bringing ideas to life. I turn brand strategy into stories, content, and clean design that feel human and deliver real results. Over the past 20+ years, I’ve led campaigns for schools and an education platform, ran my own ad agency in Panama, and worked as a copywriter inside agency creative teams—seeing projects through from first spark to final launch

CAREER PATH

I studied Advertising and later specialized in Creative Planning at Escuela Superior de Creativos (Buenos Aires). Over 20+ years in marketing and advertising, I’ve moved between strategy, copywriting, design, social content, newsletters, and video editing—leading end-to-end projects that connect with people and strengthen brands.